Throng connects people who want to host community events with local venues that have the space and brands that want the exposure. Three sides, one platform, zero friction.
You want to throw a weekend happy hour for parents in your neighborhood. Where do you find a venue? Who pays for it? How do you get people to commit? Today, you need Eventbrite + Peerspace + cold-emailing brands. Most people just give up.
Bars and restaurants sit empty on Tuesday afternoons. Event spaces have gaps between bookings. They'd love to fill those hours with community events, but there's no marketplace connecting them to hosts.
A baby food brand would love to sponsor a parents' happy hour in Brooklyn. A local brewery wants to be at neighborhood events. But they can only find $50K conference sponsorships. There's nothing at the community level.
Dream up an event for your community. A Saturday morning yoga class in a brewery taproom. A weeknight book club at a wine bar. A kids' birthday party at a local art studio.
Set your attendee threshold (Groupon-style), and the event locks in once enough people sign up. Sponsors underwrite the cost, so attendees pay less or nothing.
Hosts earn a cut of sponsorship revenueList your space on Throng with available time slots and pricing. Community hosts find you, book your space, and bring people through your door during hours that would otherwise sit empty.
You set the terms. You keep your space. You get paid to host something your neighbors actually want.
Venues get paid per booking + new foot trafficKnow exactly who's attending before you spend a dollar. A parents' happy hour? Perfect for family brands. A neighborhood fitness event? Great for activewear companies. No more guessing.
Sponsor events that match your target audience. Show up, showcase your product, or just put your logo on the event. Measurable, local, and orders of magnitude cheaper than traditional sponsorship.
Sponsors finance the event for targeted exposurePick a theme, set the group size and attendee threshold. Choose from available local venues on Throng.
The venue approves the booking and locks in pricing. Their off-peak hours are now booked.
Brands see the event demographics and choose to sponsor. Their dollars offset attendee costs.
Once enough people sign up, the event is confirmed. Everyone shows up. Everyone wins.
Throng makes it possible for anyone to host a gathering, any venue to fill their empty hours, and any brand to reach real people in real rooms. The experience economy is a $1.5 trillion market. We're building the infrastructure to power it from the ground up.